Ling Hai is a Chairman of Mastercard-NUCC, a joint venture company in bankcard switching headquartered in Beijing. Raja is the president of the World Federation of Advertisers. He oversees Mastercards technology functions, including the global network, processing platforms, global technology hubs, information security and technology operations. When a product was low, the refrigerator would automatically order it from Fresh Direct. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Ron is a member of the companys Management Committee. Inspired by Mastercards longstanding focus on inclusive growth, Sherri is passionate about working hand in hand with mission-aligned companies to solve real-world problems for people and businesses around the world. Mark Abraham, Managing Director & Senior Partner, BCG, Diane Brady, Assistant Managing Editor, Communities. The American Advertising Foundation elected her into its Hall of Achievement. His team defines,explores, anddevelopsnew global flows by building partnerships to extend Mastercards technology and data insights with a range of retail, business and government customers; manages selected partners such as HSBC and Standard Chartered Bank; and advances priority business processes and enablers. Craig Vosburg is chief product officer for Mastercard and a member of the companys management committee. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. A jury of leading global CMOs unanimously selected Raja Rajamannar, chief marketing & communications officer and president, healthcare business at Mastercard, as winner of The One Show 2021 CMO Pencil, honoring the brand marketer behind the world's single most impactful idea on a brand's business from the past year. Previously, he served as president of Enterprise Partnerships, based in London. Prior to joining the company in 2002, Jorn spent several years in capital markets where he occupied various management positions in the areas of product development, product management and corporate strategy. He is also on the board of 6 other . In this role, he oversees the companys law and policy functions in the United States and around the world. Over the past decade, Sachin has been instrumental in shaping the companys growth and transformation efforts. He has held executive leadership roles in Product Management, Technology Delivery, Business Development, Strategy and Innovation. "They had to be authentic to Mastercard," Rajamannar says. She has extensive experience working with key issuers globally and advancing the company's inclusive growth strategy in North America. The . McLaughlins previous roles included serving as group vice president, Product and Strategy at Metavante, co-founder and CEO of Paytrust, and executive vice president of product and marketing at LogicWorks, Inc. Markets; Tools Portfolios. Raghu Malhotra is co-president of International Markets at Mastercard, and a member of both Mastercards Executive Leadership Team, which sets and oversees the companys strategy and priorities, and Mastercards Management Committee, which ensures the implementation and delivery of the companys strategic priorities at a global scale. In this capacity, he also spearheaded the integration of multiple businesses, including Transaction Network Services, which was acquired in 2014. Mastercard. Likewise, Rajamannar has seen AI technology capable of creating music and art at the highest level, suggesting that the creative marketing potential of AI is not far off. . Prior, Michael was Senior Vice President of Personal Payments, where he created Mastercard Send and HomeSend platforms. Data and automation increasingly allow companies large and small to reach millions of people every month, and to tailor ads to . In 2002, Marisa founded Executive Moms (www.executivemoms.com), an organization created to connect and support accomplished women who are both professionals and moms. Prior to joining Goldman, Chad was the Head of Digital Experiences for the Commercial Bank at Capital One. Ambassador to India, where he led one of the largest U.S. diplomatic missions and championed historic progress in bilateral cooperation on defense, trade, and clean energy. Diane has interviewed many of the world's leading business and political figures, with a particular focus on leadership and C-suite trends. Most of his client work has been at board level; developing payments strategy, designing innovative new products, advising card schemes and processors, supporting government payment initiatives and implementing major transformation programs. So, what can be done to create a new relevance for marketing, given this threat of elimination? Earlier in her career, Raj led Citigroups global strategy team and small business banking. Publication date 18 Mar 2021. Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the companys healthcare business. Raja Rajamannar is an accomplished global executive with more than 30 years of experience, the last eight of which have been in the role of Chief Marketing & Communications Officer for Mastercard and the President of the company's healthcare business. Bozoma Saint John was named CMO of Netflix in June 2020. In this second year of the Covid-19 pandemic, chief marketing officers are influencing how companies navigate some of the biggest problems and opportunities facing companies today. In this role, he oversees the companys consumer credit, debit and prepaid products, delivering people an easier, more secure and more efficient way to make everyday purchases. He is an officer of Mastercard Asia/Pacific (Australia) Pty Ltd, as well as a director of the board of Cuscal Limited. Rajamannar is in a unique position to know whats on the horizon along with his current role as Chief Marketing & Communications Officer of MasterCard, he is also the President of its Healthcare division, and serves on the Board of Directors of the Ad Council and the Association of National Advertisers (ANA). Raja has overseen the successful evolution of Mastercards identity for the digital age, pioneering Mastercards move to become a symbol brand and launching its breakthrough sonic brand platform. The company has created a series of "Priceless Causes", collaborations with charities across a range of causes. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful . I see that classical marketing is simply not going to work tomorrow and we need to re-imagine and re-invigorate the marketing function., Yale School of Management Chad joined Mastercard in March 2022 from Goldman Sachs, where he was the Global Head of Digital for Transaction Banking, responsible for building its embedded finance platform, corporate payments and liquidity digital tools. In this role, he leads a team focused on advancing commercial and strategic efforts with key acceptance partners across the country, including merchants, acquirers and processors. Additionally, Adweek has included Stephanie in their list of the Most Powerful Women in Sports for the past five years and previously chose her as a 2019 Brand Genius honoree. Stephanie McMahon is WWE Chief Brand Officer, a publicly traded (NYSE: WWE) global media company. The first two sponsors to sign up for this innovative in-game branding are Mastercard and Alienware. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Marisa graduated Magna Cum Laude, Phi Beta Kappa from Brown University with a Bachelor of Arts degree in American Civilization. Prior to Citigroup, Carlos worked in brand management with Procter & Gamble and with a law office in Washington D.C. Since then she has continued driving record business and brand growth for Lowes, helping to move Lowes to #31 on the Fortune500 list, increasing penetration with Pro customers, and lifting Lowes to #22 on the Harris Poll of top 100 companies for corporate reputation as well as the top spot for Home Improvement on Fortunes most admired retailers spot. If you scoffed at that statement, you are not alone. He is credited with successfully changing Deutsche Bank's positioning in the market, which was recognized in September 2016 as the Best Global Securities Services Bank from The Banker magazine. He has over 25 years of experience in International Financial Services across retail and corporate banking and has worked extensively throughout the U.S., Latin America, Europe, Asia and Africa. Whenever a change happens, consumer lives are impacted, so insights remains vital in the future of marketing. Storyboard18 catches up with Mastercard's global CMO Raja Rajamannar. He is responsible to actualize Gannetts mission to build trusted local communities where people thrive. His organization includes strategy & operations teams, content and creative production studio, the data science and media teams as well as cross-functional always-on growth pods across brand awareness, acquisition, retention and partnerships that focus on clearly defined business and growth KPIs. Ron also served as a senior vice president across several areas at Bank of America. He . He is also a member of the Harvard Kennedy Business Schools Council on the Responsible Use of Artificial Intelligence, and attended the 2018 White House Summit on AI for American Industry. Raja is consistently recognized globally as a highly innovative and transformative leader, with deep expertise in Marketing, Data and Digital . These include Division President for Central Eastern Europe and, most recently, Division President for Western Europe, where he was responsible for overseeing Mastercard operations in Belgium, Luxembourg, the Netherlands, France, Portugal, Italy and Spain. P.V. He drove the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotifys 2-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. Prior to GE, she spent more than 15 years at Motorola, serving as vice president of global communications before being elevated to chief communications officer for Motorola Mobility when its consumer and professional businesses were split into two companies. His organization delivered always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation; maximizing top line growth Prior to this role, he led the development and management of the companys priority initiatives in North America, such as Mastercard Installments/buy now pay later, open banking, account-to-account payments, and bill pay, ensuring continued value delivered to merchants, financial institutions and consumers. Mark also co-founded BCGs first at-scale Digital Venture, a Personalization Engine SaaS company called Formation that has been recognized by Forrester as a leading personalization engine solution, leveraged by companies such as Starbucks as well as grocery chains, big box retailers, airlines and other brands. Mastercard chief marketing officer and president of the World Federation of Advertisers Raja Rajamannar spells out his views on balancing relevance with consumer . Raja Rajamannar, Mastercard. He also has accreditation in change management from the Australian Graduate School of Management and attended leadership programs at Duke Fuqua and INSEAD. Currently, she sits on the boards of ADL, a global anti-hate organization, and the Ann Richards School for Young Women Leaders in Austin, Texas. In that role he is responsible for growing strategic partnerships, scaling new business opportunities and advancing the companys efforts to partner with governments and other institutions to address major societal and economic issues. Dhanush has a net worth of INR 160 crore. In the stead of a CMO, new roles like Chief Revenue Office, Chief Growth Officer, and Chief Customer Officer are created. He earned a Juris Doctor, magna cum laude, from Harvard Law School and a Bachelor of Arts in political science from Amherst College. Prior to that, Mayur was the Global VP for Growth & Marketing at Spotify. From 2009-2013, he served atthe White House as assistant to the President and deputy national security advisor for international economic affairs. Andrea also has responsibility for a central group of processing assets, including Payment Gateway Services, enabling merchants to accept digital payments across multiple channels and markets; Payment Transaction Services, the technology helping issuers and acquirers process payments; and Prepaid Management Services, an end-to-end prepaid program manager. Chief Marketing & Communications Officer. She elevated store marketing across Taco Bells 7,000 units and transformed the digital business, doubling those channels sales and tripling the customer database in one year. Shamina is a lifelong learner who has studied at Harvard, Yale, Stanford and the Indian School of Business. She also currently serves on the boards of Mattel and Sundance Institute. Mr Rajamannar is 59, he's been the Chief Marketing & Communications Officer and Pres of Healthcare of Mastercard since . Rich Verma is the Chief Legal Officer and Head of Global Public Policy for Mastercard. Learn more about the Raja Slots income, salary, career, and other details. Mike received a bachelors degree in public and international affairs from Princeton University, a doctorate in international relations from Oxford University and a law degree from Harvard Law School, where he was an editor of the Harvard Law Review. In 2018, Mastercard created the Mastercard Impact Fund with an initial $500 million investment. Sunday, February 05 . Ari is an active proponent of the companys financial inclusion commitments, and an active champion of inclusive growth efforts across a number of Asias emerging economies. Prior to this, Marisa was the Global Chief Brand Officer at Taco Bell, where she achieved category-beating same store sales growth every quarter, overtaking Burger King, Wendys, and Subway in restaurant traffic and capturing the highest passion index among fans of any QSR brand. In partnership with The V Foundation and Childrens Hospital of Pittsburgh, Connors Cure has raised $3.5 million to date. Currently, there are more than two dozen new technologies coming at us, at a heretofore unheard-of speed. Revisiting outdated practices will be vital for the future health of the marketing function. Ron joined Mastercard in 2014 after serving as deputy chief information security officer at Fidelity Information Services (FIS). Search SEC filings. By signing up, you agree to our Terms of Service. As president of Healthcare at Mastercard, Raja oversees the creation, development, and successful scaling of the companys healthcare business. In February 2020, Marisa joined Lowes as executive vice president, chief brand and marketing officer, charged with transforming Lowes marketing as well as corporate and consumer communications, community relations, and events planning and execution. He's the Chief Marketing and Communications Officer at Mastercard. He had to spend millions on legal expenses. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and Chief Innovation and Marketing Officer, Humana Inc. (2009-2012) Various management positions at Citigroup (1994-2009), including Executive Vice President and Chief Marketing Officer-Citi Global Cards (2008-2009). As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . She is also an alumnus of the Vanguard Leadership Program, where she spent a year working with other corporations on social responsibility for equality and sustainably in markets at risk. He co-chairs the Cyber Readiness Institute. From 2013 to 2017, Mike served as the U.S. Trade Representative, President Barack Obamas principal advisor and negotiator on international trade andinvestment issues. For the seven years prior to this role, he served as co-president of Mastercards Asia Pacific region, leading the local delivery of the companys strategy and business activities. Under his leadership, the company strengthened its position across the region, achieved strong growth and successfully deployed new payment technology in the markets. In 2008, he was named managing director of the Mastercard Advisors business in the U.S. and Canada. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Ron chairs the Financial Services Sector Coordinating Council (FSSCC), is vice chair of the Cybersecurity and Infrastructure Security Agencys (CISA) Cybersecurity Advisory Committee, and is chair of the US Secret Services, Cyber Investigation Advisory Board. Rich previously served as the U.S. In this role, Mark leads a business focused on doing well, doing good and making peoples lives easier by delivering simple and secure ways to pay and by fostering a culture where he drives new technology and innovation to position Mastercard as the partner of choice. . Sherri Haymond is executive vice president, Digital Partnerships at Mastercard and a member of the companys Management Committee. All Rights reserved. She received the alumni of distinction award from both institutions. He was responsible to actualize Freshlys mission to breakdown the barriers for healthy eating and inspiring a hundred million people to unlock their full potential to thrive. With connections across more than 210 countries and territories, Mastercard is building a sustainable world that unlocks priceless possibilities for all. Sachin regularly engages and contributes to the Board and other governance functions including audit and risk. THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES . Sherri holds a Juris Doctor degree from the University of Pennsylvania and a Bachelor of Arts degree in literature from Duke University. $39,509,513. by Raja Rajamannar. Believing everyone has a story to tell, Ann is a strong advocate for empowering diverse creators, including women, youth and other under-represented groups. Most recently, Michael was Executive Vice President, National Accounts, leading Mastercard's relationships with large U.S. financial institutions including Bank of America, Wells Fargo, Capital One and US Bank. Previously, she led the iShares U.S. retail ETF business at BlackRock and was the global chief marketing officer for iShares. He is responsible for scaling and managing newglobalbusiness areas,supporting regional engagement efforts for key initiatives, and driving growth across existing and emerging segments. Rajamannar points to a study from Fournaise Marketing Group that says more than 70% of CEOs have no confidence in their CMOs and most have no confidence in marketing teams as a whole to contribute to building the business. Ken is an advisory board member to the World Intellectual Property Organization on the production of the Global Innovation Index and an Expert-in-Residence at Harvard University in the U.S. Bozoma has been recognized for her breakthrough work by both the industry and her peers, having been inducted into the American Advertising Federation Hall of Achievement in 2014. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations. The team reinforces the value of payments, enhances business performance, and elevates consumer experiences for issuers, merchants, processors, acquirers, and public-sector institutions. The first is the elimination of the CMO role, which weve seen in companies like Johnson & Johnson and more recently, General Mills. Edward P. Evans Hall Mike is a distinguished fellow of the Council on Foreign Relations. Ling Hai graduated from the College of Saint Rose in New York and obtained his Master of Business Administration degree from the University of Chicago, Booth School of Business. He helped shape the companys strategy in China, India, Brazil and other emerging markets. Thats especially relevant in an era where societal goals and business goals intersect more than ever, but what does that look like? From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. Dec. 26, 2016. Rich is a Senior Fellow at Harvard Universitys Belfer Center for Science and International Affairs and a trustee of Lehigh University. Award-winning throughout his career, Rajas recent recognition includes Forbes Top 5 Worlds Most Influential CMOs 2021, WFA Global Marketer of the Year, Adweeks Grand Brand Genius honoree, Business Insiders 25 Most Innovative CMOs in the World, Billboards Top Branding Power Player, Fashion Group Internationals Tech and Brand Innovation award and The CMO Club Hall of Fame. How To Fix Marketing with Raja Rajamannar. Income Source. Charles: (03:18) Raja, welcome to Fearless. Prior to joining Mastercard in 2012, Carlo was CEO of BancoPosta, the financial services division of Italian postal services provider, Poste Italiane. Ajay is also a strategic advisor to the World Economic Forum, serving on the Executive Steering Committee for Digital Trust and as a Co-Chair of the Global Council on Cybersecurity. Linda graduated magna cum laude from Manhattanville College with a Bachelor of Arts in economics. Satvinder has served on the boards of Euroclear Group, one of the largest Financial Market Infrastructures globally, where he was a member of their Group Risk Committee, and Deutsche Bank A.S. (Turkey). When Mastercard collaborated with Samsung to launch a refrigerator, the product included a screen which represented the food products inside. In this role, he is responsible for all human resources (HR) functions globally, including driving cultural transformation, building leadership capability and creating a company that is most valued to work for. In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what's ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. In 2019, Mayur was nominated as the Forbes Top 50 CMOs by the Forbes Magazine as well as the Silver Apple "Apple of Excellence, Disruptor" Award in 2019 by DMCNY. He holds a bachelor's degree in commerce from the University of Delhi and a master's degree in management studies from the University of Mumbai. To better personalize your experience, please fill the form below: , Managing Director & Senior Partner, BCG, , EVP & Chief Brand & Marketing Officer, Lowes, , Chief Marketing & Strategy Officer, Gannett, , CMO & EVP, Corporate Strategy & Development, Adobe, , Chief Marketing & Communications Officer, Mastercard, The Nationwide Botswana Welcome Celebration, 2023 Forbes Worlds Most Influential CMOs, 2023 Forbes Sustainability Leaders Summit, Financial Security Professionals Profiles, Forbes Top Wealth Management Team Profiles. Marketing function working with key issuers globally and advancing the company 's inclusive strategy! Payments, where he created Mastercard Send and HomeSend platforms highly innovative and transformative leader, with a law in... Has a net worth of INR 160 crore and other details attended leadership programs Duke... 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